A Premier Brand Management Firm - Serving Miami And The Surrounding Areas
If your business was a person, your brand would be its personality. It’d be how you would introduce yourself to new friends (in your brand's case - customers) and how you build a trusting relationship with them. Your brand is a living, breathing entity … and it’s our job to help you create that personality inside the biggest retailers in the country.

WE SPECIALIZE IN RETAIL BRAND MANAGEMENT!

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We Make Sure Your Brand Stands Out From All The Rest! 

Your brand is not just a product or service. Its reach is much farther than something tangible that is, in most cases, also offered by other companies. “Brand” also embraces your organization’s core values and extends to every relationship and interaction you have with customers, suppliers, employees, and stakeholders. To put it another way, your brand is your company’s mark of distinction. Brand management plays a significant part in maintaining your reputation and ensuring people experience it in the way you intend.

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The tangible elements of brand management include the product itself; its look, its price, it's packaging, and so on. But there’s another side to it that requires more effort: maintaining the brand across all company touchpoints, both internal and external. In other words, it’s about managing how your customers experience your brand and how employees are representing it. This is where Rico Marketing comes in. We personally handle the entire retail side of things for you. From top-notch customer service, building your sales, to running and helping organize your events at the same time building your brand awareness and loyalty.